‘We are, as a species, addicted to story,’ says Jonathan Gottschall in The Storytelling Animal.
From the moment we wake up our behaviours trigger stories in the minds of people who watch us.
We spend over 60% of our time telling and hearing stories of who did what to whom.
Even as we sleep, we dream in stories.
But too often in business we don’t recognise the undoubted power of story.
We fail to harness its ability to influence, connect and inspire.
We see it as Show Business rather than Good Business and dismiss it as a nice-to-have rather than a must-have.
We’re here to stop that.