What It Is
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Winning new business is all about trust.
Your potential customers are asking,
- Can I trust you to deliver on your promise?
- Can I trust you to work well with my people?
And that trust is built on a foundation of understanding.
- Can you show that you understand your customer?
- Do they truly understand you?
At The Story Spotters we’ve developed The DNA of the Perfect Pitch for businesses that want to influence the buying decision in a way that engages hearts and persuades minds.
What You Get
This is a two day course that is tailored to the specific market you work in.
- On day one we look at the DNA skills of deep understanding so that you listen for the stories that reveal the client need and tell the stories that connect and resonate.
- Between sessions we split your people into individual teams and get them to prepare a campaign that is based on a client brief tailored to your industry.
- We set up a scoping call and a coaching call for each team.
- Then on day two we work on delivery skills before moving into the final pitches.
Everyone has the opportunity to pitch, be pitched to, and give feedback as outside observers.
And every participant will receive a copy of our book The DNA of Engagement.
The book and the materials behind it will help them embed the DNA after the course.
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Who It's For
We developed this course for a client that pitches for multi-million deals in multiple locations.
They are very successful in their market and have many people with years of bid experience under their belts.
But they knew they could become even more successful if they had a clear and consistent way of running and delivering their campaigns across the organisation. That's where we stepped in.
What did they think?
Well the feedback email said, 'The ROI in engaging you was over 2000%.'
The DNA of the Perfect Pitch is for any business that wants that.
