What It Is
A spicy tale of zettabytes.
Visualise a spice rack.
Each packet of spices on that rack represents a piece of data.
Now imagine every rack in every house, on every street, in every city, in every country in the world filled with those spices.
Now, picture that happening on every planet in our known galaxy.
That's how much data is produced every year.
120 zettabytes of the stuff.
But only a small amount of it is understood by anyone other than specialists.
We've developed The DNA of Data for the analyst, consultant, business leader, marketer, researcher, accountant...or any busy professional who wants to take their numbers from information to insight.
Data storytelling is a must have skill that can make a difference.
Because your numbers don't mean a thing if they ain't got that zing.
What You Get
During this half-day course we will look at,
- Creating an audience specific data story
- Sharpening that story so that it sticks.
- Telling that story with presence, warmth and power
And every participant will receive a copy of our book The DNA of Engagement.
The book and the materials behind it will help them embed the DNA after the course.
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Who It's For
We designed this course for an economics consultancy that has data at the heart of every project.
The consultants were concerned that they were getting blank faces and little feedback on the hard work they had done for their clients.
That's where the DNA stepped in.
Blank faces turned into a-ha moments and silence became collaborative conversations.
In fact the data became both a logical story and an emotional connection that deepened client relationships and made for more successful projects.
The DNA of Data is for any organisation that wants to make data a game changing part of their communication.
